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Monday, July 06, 2009

How to Lose Traffic and Alienate People: The Revenge!

From www.popsci.com:

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PopSci.com readers were quick to point a couple of them out straightaway in the comments section of the original list. User rcauniversal even called us out for breaking posts up into multiple pages, a practice popular across the Web as a means to maximize page views. Touché, rcauniversal. We've since limited page breakups to only very lengthy stories and to stories that are stuffed with images and video.

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Super popups Has anyone else noticed that IMDB has engineered a workaround for popup blockers? Despite having my popup zapper armed and unholstered in both Firefox and Safari, IMDB still manages to squeak popups by. And, as you'd expect, the ads are the absolute bottom of the barrel. This is a tough one, because it's a company's right to annoyingly pop ads up in our faces. It's also a company's right to figure ways around our attempts to block them. But get a clue. The fact that popup blockers are now built right into every major Web browser is a sign that the Web-going public has voted overwhelmingly against the popup. The IMDB ads are especially loathsome for two reasons: 1) They're actually popunders -- so they pop up, but then burrow themselves underneath all of your other browser windows only to be discovered much later. 2) IMDB is owned by Amazon, which is usually on the very cutting edge of user interface best practices. You're better than that, Bezos.

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Read the complete article: How to Lose Traffic and Alienate People: The Revenge!

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